Giving Your Corporate Brand Identity A Voice
You’ve perfected your business plan, grown your products or services, developed a killer marketing plan, impressed investors, refined your mission. Now you need to let the world know about your company. These key assets are all part of your brand and how you tie them all together to present who you are and what you stand for to employees and customers (and the world) is essential to taking your brand to “household name” levels. So it’s just smart business to hire a professional voice over talent to give your corporate identity a voice.
The voice that represents your brand is extremely important in everything from your phone systems/IVR/MOH to the education you provide to your employees to the Explainer Videos and anthemic corporate imaging and brand films you produce. As a busy female voice over actor, Katie has an authentic, trustworthy style that makes your brand stand out. And her background in advertising lends Katie an insider’s viewpoint into what resonates in the market and attracts loyalty.
Embodying Your Core Values and Vision
When companies look to express themselves, they want messaging and media that helps them explain who they are and what they stand for. They often create corporate imaging or brand films that communicate the company’s core values and vision to customers, employees and the public. Often they showcase what makes the company thrive and tell the story of its origin and mission. Regularly, they are used to recruit the very best employees to join the mission.
Katie’s fun, relatable and down to earth voice over deliveries appeal to workers from the mailroom to the C-suite, who are not just interested in a “job” but want where they work and what they do to matter and have a positive impact on the world. In orientations, town hall meetings and team presentations, with Katie’s real, informative and motivating voice over to assist, expressing the corporate culture in imagery and messaging is a cohesive strategy for building esprit des corps, camaraderie and attracting investment. With Katie to deliver those messages, you can turn the excitement surrounding your brand “up to 11”.
A Solid, Dependable Voice Over Brand
Katie’s mission is to be that solid, dependable voice over brand that you can turn to time and time again. Katie believes in clear communication and delivering on-time and on-budget for her clients. As a seasoned business owner herself, she appreciates the dictum “time is money”. She recognizes you have deadlines to meet, employees to inspire and clients to satisfy and knows that production schedules can sometimes be fast-paced and turnarounds tight. Katie works hard to make sure that her customers always come first. She also wants that collaboration to be fun and so always brings a sense of humor and a mom’s keen listening ability to her daily work.
With a discernment earned from a lifetime of adventures, Katie knows what resonates with your audiences. She can relate to their struggles and celebrations. She gets what being a daughter, a mother, a student, a teacher, an employee, a business owner, a friend and a neighbor is all about. And that empathy is what lends her voice over a REAL and approachable sound. She helps to build confidence, brand affinity and loyalty that can last a lifetime. Customers, employees and investors alike will believe in your message, trust your product or service and come back again and again, because they resonate with your voice.
Use her Contact form and get in touch with Katie today to discuss how she can lend her talents to all your corporate narration projects!